Price Hikes Backfire
Amos, driven by the ambition to take Lane Group public, implements aggressive pricing strategies and influencer marketing to create artificial scarcity, ignoring Rose's careful distributor relationships. His mother confronts him about losing the company's conscience, but Amos dismisses her concerns, trusting Tina Shaw's modern approach. However, the distributors revolt against the unauthorized price hikes, leading to a crisis.Will Amos be able to salvage the company's relationships, or will this rebellion lead to Lane Group's downfall?
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